Clickbank Club

Before reviewing the actual content, it is appropriate to mention that I teach a variety of computer courses for a technical college…and, therefore,read lots of books.

This text looks at business tradingover the Internet from a process perspective.Marketing and Web pagedevelopment are mentioned, but the focus of the content is on thetechnological “hoops” that are jumped through in order tocomplete e-commerce transactions.

The book includes chapters on Internetdevelopment history, packet-switching, server hardware and softwareconsiderations, security issues, payment systems, and marketing strategies(including the development of a business plan).

Instructionally, thisbook is current and a quality read (a little dry perhaps, but consider thematerial).The authors use many examples throughout and include manycompany and product names.

For someone in IT or management, this is awonderfully balanced survey of e-commerce business structure andtransaction process.The material presented will thoroughly get the readerup to speed on all of the aspects of ecommerce including most of thenon-technical and semi-technical terminology.This really bridges the gapbetween IT professionals and traditional managers.

I feel that this isone of the better books I’ve ever used and recommend it highly for managersor instructors.

Product Description
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.

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